We love our cups don’t we? Simple Modern was an easy choice when coming up with a spec ad that challenged our use of color contrast and making tumblers look sexy.

We started with a simple, white backdrop, and then we let the pastels of the brand take over. Thankfully our product table is water-proof, stain-proof, and easily cleanable, because the amount of coffee we spilled trying to nail the drink pour was laughable. Not that cups need a whole lot of convincing to be purchased and used, but it’s refreshing to see a brand take as much attention to detail in the cup aesthetic as much as its functionality. Simple Modern knows what they’re doing!

The production areas covered in this shoot include creative direction, pre-production, photography, cinematography, and editing.