We partnered with Pioneer Design & Marketing and Sack Company, an industrial service contractor, to create a 30-second commercial showcasing their partnership with Georgia Southern Athletics. The campaign, themed “Turning on the Lights,”highlighted Sack Company’s role in illuminating progress and powering the university campus. To bring this concept to life, we knew we had to center the story around Georgia Southern’s mascot, Gus.

In the video, Gus moves through various facilities on campus, turning on lights while proudly wearing a Sack Company safety vest. Each illuminated space symbolizes the company’s contributions and commitment to the university. The commercial aired at the opening game of the 2024 football season, and it received some amazing feedback.