When it comes to spec ads, High Noon was the cherry on top!

Our photographers, camera-ops, and the rest of the production team all agreed that if we were to ever start a brand of any kind, High Noon’s colors would be the perfect starting point. Our creative director, Lindsey Callahan, found the perfect yellow backdrop to use, as well as some of the ripest fruit in our hometown. Though we will admit, fruit flying through the studio mixed with some delicious seltzers made for a combo we could live with everyday.

Not only were we popping bottles, but we were popping colors. There is no lack of saturation found in a High Noon ad!

The production areas covered in this shoot include creative direction, pre-production, photography, cinematography, and editing.