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The biggest difference between the two comes down to storytelling. Every photo and video has the potential to tell a story, but when it comes to producing a commercial, story is king. Through the use of interviews and voiceovers, commercial video is very much audio driven. Its purpose is to invoke a feeling or a call to action for the viewer. On the other hand, content creation is more visually driven by means of video and photography. Maybe you just need some video to beef up your Instagram profile or photos to showcase your product on your website? Content creation is exactly what you’re looking for.
We don’t, and don’t plan on it. Marketing a brand or individual is a science that we leave to the experts. If you’re in need of SEO or tracking analytics, we’ll be happy to get you in touch with some of our favorite marketing companies.
Let us take your project to the next level. Whether it’s content editing your footage, cleaning up noisy audio or adding beautiful color to your raw footage, we have the know how.
Every editor on the Paros Studios team has tackled a wide variety of video styles: documentaries, music videos, all the way to web and social media films. We can take your raw footage and create a compelling narrative that fits within your vision.
We have a deep understanding of color management and by utilizing DaVinci Resolve’s robust color grading tools, we can take your LOG footage from flat to finished. Using a highly accurate Flanders Scientific reference monitor, you can rest assured knowing your film will look great everywhere. Nervous about taking the step to have your film color graded? Don’t be. We will walk you through the process and even have prep sheets to make things easier.
We have 10+ years of experience mixing and mastering audio. Using industry leading tools and plugins, we can balance and polish your sound to be consistent anywhere you listen.
It’s a collaborative workflow comprised of three different editing professionals. We make passes over the images in Lightroom, each of us bringing our own expertise to the editing process.
Our colorist makes the initial adjustments focusing on white balance, color grading, and tone curves. This sets the color aesthetics for the images, ensuring they match the intended mood and style.
Our retoucher takes the second pass. Their role is to enhance quality & cleanliness of the images focusing on spot removal, blemish removal, background, & skin smoothing. We ensure that the subjects & images are flawless and visually appealing, with a professional finish.
The last pass is done by the photographer, focusing on final adjustments, making minor tweaks to ensure that all images adhere to the client specifications. We enhance details and textures, and add gradients to fine tune exposure, color, and direct the viewer’s eye within the image and spotlight the subject.
We specialize in a variety of commercial photography, including product photography, fashion, corporate headshots, lifestyle, and architectural photography. Our expertise in lighting and post-processing ensures high-quality images tailored to your specific needs.
Lighting is a crucial element in photography. We use a range of lighting techniques, from natural to studio lighting, to create the desired mood and highlight key features of the subject. Whether it’s soft, diffused lighting for a flattering portrait or dramatic, high-contrast lighting for product shots, we tailor the setup to achieve the best results.
We primarily use Adobe Photoshop and Lightroom for post-processing. Photoshop is ideal for advanced retouching and compositing, while Lightroom is perfect for batch editing and color correction. Together, these tools allow us to fine-tune images to perfection.
Absolutely. Our expertise in Photoshop allows us to create composite images, add special effects, and perform advanced manipulations. Whether you need a surreal landscape or a complex product shot, we can bring your vision to life.