A few of our Paros crew members use the Versed beauty line, so it only made sense to create a spec ad for some of the best skin care products on the market. We placed the bottles in front of a white backdrop to showcase the vibrant colors that are so evident in the Versed packaging.

The purpose of good skin care is to make the user feel and look younger and healthier, so we lit the scene using harsher back lighting and a softer keylight to bring out every detail in the balms. Peak one of our favorite shots in the video of the sunscreen being applied in the shape of a professional skier cutting through the snow on a black diamond. Or maybe it’s just a crazy-cool wiggle pattern, idk.

The production areas covered in this shoot include creative direction, pre-production, photography, cinematography, and editing.