What’s orange and white and can be sniffed out from a mile away? If you guessed candy corn, I guess you could be right, but we’re talking about that chicken from Popeyes.

Our production team had tossed around a few ideas for creating a fast food spec ad, and we kept coming back to the Louisiana Kitchen. They have such a signature orange color in their branding, their chicken, and their dipping sauces that we knew would crank up the vibrancy in photo and video. Food photo and video is one of our specialities, and we promise it’s not because we get to sample the product after we wrap. No siree.

The production areas covered in this shoot include creative direction, pre-production, photography, cinematography, and editing.